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Breaking into Japan's alcohol market

Recording | 09 Jun, 2025 | 09:00 - 10:25 (UTC)
  • Preparation
  • Japan
  • Alcoholic drinks

About this event

Date: 9 Jun, 2025

Time: 09:00 - 10:25 (UTC)

Location: Online

Language: en

Sector: Alcoholic drinks

Speakers: Robert Purss, Jonathan Mueller

Discover how to succeed in Japan's alcohol market. We'll start with a broad understanding of the commercial environment before getting more granular with sector trends, routes to market and competition. We'll also analyze a relevant case study to see how everything works in practice. Lastly - some top tips from our speakers.

Speakers

Robert Purss , Managing Director, McLaren Group Marketing

Robert Purss is a marketing and research specialist with more than 15 years of experience supporting FMCG and retail brands in Japan. He has led the localisation and launch of over 50 products across food and beverage, personal goods and retail, helping global brands succeed in the Japanese market. Known for combining analytical thinking with creative insight, Robert brings a strategic, concept-driven approach to brand growth and market adaptation.

Robert Purss , Managing Director, McLaren Group Marketing
What you will learn

A broad understanding of Japan's alcohol market and commercial environment.

Detailed sector trends, routes to market, and competitive landscape.

Practical insights through a case study and expert tips.