Choosing the right markets in the US | Navigator Global

Recording | 23 Jun, 2026 | 11:00 - 12:00 (EDT)

About this event

Date: 23 Jun, 2026

Time: 11:00 - 12:00 (EDT)

Location: Online

Language: en

Markets: United States of America

Sector: All Sectors

Speakers: Aaron Battista; Alex Grieco

The US is not one market. Where you enter matters as much as how. We break down the US by region and show which markets drive faster traction and growth.

Speakers

Aaron Battista , Managing Partner, The Ember Company

Aaron Battista has worked as an executive and senior advisor to many global brands including Sonos, Reformation, and Boll & Branch. He was Chief Retail Officer at Kellwood, where he led global retail growth for brands like Vince and Rebecca Taylor. Earlier, he was Vice President of Retail at VF Corp. and held senior roles at other major retailers. Aaron has opened nearly 1,000 stores, with a strong focus on brand experience and team development.

Alex Grieco , Head of Operations and Strategy, The Ember Company

Alex manages operations and strategy at Ember Co. She also works as a consultant for Ember Advisory. She started her career in strategy and operations at Deloitte. She now helps founders and CEOs grow their business and improve how they work. Her early roles at NARS Cosmetics and Bloomingdale's shaped her focus on strong operations.

What you will learn

Learn why the US should be treated as many regional markets, not one.

Understand the main differences between US regions that affect market entry.

Discover the right regions to drive faster traction for your business.