Energising LATAM's drinks scene

Recording | 09 Jun, 2025 | 09:00 - 09:40 (UTC)

Preparation
Alcoholic drinks

About this event

Date: 9 Jun, 2025

Time: 09:00 - 09:40 (UTC)

Location: Online

Language: en

Sector: Alcoholic drinks

Speakers: Carlos Abar

Tap into Latin America's import beverage market with a leading market entry expert. Beers makes up the vast proportion of this market in the region, so our discussion looks at this trend and highlights a key opportunity in this space. Beyond this: you'll get a comprehensive look at market trends across Latin America, various and latest wine and spirts.

Speakers

Carlos Abar , Director and Founder, Craval Business

Carlos Abar is a consultant specialising in the wine and spirits industry across Latin America, bringing over 25 years of experience in market research, marketing management and business strategy. He has worked with leading global brands such as Diageo, Brown-Forman, Casa Cuervo, LVMH and Bacardi, helping them navigate the region's complex market dynamics. With postgraduate studies from Ibmec Business School, Carlos supports companies in identifying trends, understanding consumers and strengthening their competitive position.

What you will learn

Key trends in Latin America's import beverage market, with a focus on the dominant beer segment.

Insights into wine and spirits across the region.

Expert guidance on market entry strategies.