Meeting local tastes: F&B in the Philippines

Online webinar | 02 Jun, 2026 | 09:00 - 10:00 (BST)

Preparation
Philippines
Ambient food

About this event

Date: 2 Jun, 2026

Time: 09:00 - 10:00 (BST)

Location: Online

Language: en

Sector: Ambient food

Speakers: Sherwin Urbano

Join us for this exclusive webinar for food and drink exporters to the Philippines. The session will explain how supermarket retailers work in this region. You will learn what local buyers expect from overseas brands. We will show how foreign FMCG companies can work with retailers to list new products. The webinar will also share clear steps to help you bring your products to market with confidence.

Speakers

Sherwin Urbano , Commercial Director, InCorp Philippines

Sherwin Urbano is the Commercial Director at InCorp Philippines. He works closely with clients and internal teams to build strong business relationships. He helps improve services by using data and clear feedback. Sherwin has in-depth knowledge of the company's services and supports clients directly when needed. He has expertise in business growth, advice, compliance and human resources, and often represents InCorp at industry events.

What you will learn

Learn how supermarket retailers in the Philippines work.

Understand what local buyers expect from foreign FMCG brands.

Take away clear steps to help bring your products to the market.