Why Saudi? Why Now?

Online webinar | 19 Feb, 2026 | 10:00 - 11:00 (UTC)

Preparation
Saudi Arabia
Consumer Goods FMCG

About this event

Date: 19 Feb, 2026

Time: 10:00 - 11:00 (UTC)

Location: Online

Language: en

Sector: Consumer Goods FMCG, Industrial Goods

Speakers: Ross Melia

This webinar offers a comprehensive look at the Saudi market, reviewing achievements from 2025 and exploring what 2026 could bring for the Kingdom. You'll gain insights into AEI, understand the market landscape, and learn routes to market options for international business looking to enter and grow in the KSA.

Speakers

Ross Melia , Head of Consultancy, AEI SAUDI

Ross Melia joined AEI last year as Head of Consultancy following three years working on project delivery with the Public Investment Fund, supporting new initiatives and portfolio companies. At AEI, Ross is responsible for ensuring that international businesses get the best practical advice when entering the KSA. AEI has supported over 2,500 business with route to market since 2012, helping them understand options for operations and compliance requirements.

What you will learn

Discover key achievements in Saudi's market from 2025 and the forecast for 2026.

Gain insights into AEI and understand the market landscape.

Learn routes to market for international businesses entering KSA.