From click to cart in Germany E-Commerce

Recording | 09 Jun, 2025 | 09:00 - 09:40 (UTC)
  • Suppliers
  • Germany
  • General retail
prw26-from-click-to-cart-in-german-e-commerce

About this event

Date: 9 Jun, 2025

Time: 09:00 - 09:40 (UTC)

Location: Online

Language: en

Sector: General Retail, E Commerce

Speakers: Paul Kleinherenbrink, Johanna White

prw26-collaborator

Unlock ecommerce success in Germany and the wider DACH region - it can be difficult to navigate marketplaces and web stores so this webinar will take you through the importance of localisation within your marketing strategy. Then, to strengthen your insight, we'll analyse a case study before looking at what makes a webshop strategy successful. To finish, the importance of choosing the correct social media channel.


Speakers

Paul Kleinherenbrink , Success Manager, Head of Market Places and Marketing Consultant, Dexport

Paul was born to a German mother and Dutch father, and raised in the Netherlands. Growing up with a cross-cultural background gave him an international outlook from an early age. He holds a bachelor's degree in international business and spent part of his studies in Shanghai, China - an experience that deepened his interest in global markets. International trade has always fascinated Paul, and that interest, shaped by both his upbringing and education, has grown into a passion for helping companies expand and grow across borders, especially through digital channels and marketplaces.

Paul Kleinherenbrink , Success Manager, Head of Market Places and Marketing Consultant, Dexport

Johanna White , Head of Social Media and Influencer Marketing, Dexport

Johanna was raised by a German mother and English father. Having attained a bachelor's and master's degree in international business and strategic management, she studied across the Netherlands, England, and Portugal. Her upbringing and educational background have enriched her understanding of different cultures and communication styles. As the Head of Social Media and Influencer Marketing, Johanna focuses on crafting compelling digital campaigns and building authentic relationships between brands and their audiences.

Johanna White , Head of Social Media and Influencer Marketing, Dexport
What you will learn

How to navigate ecommerce in Germany and the wider DACH region.

Insights from a case study and what makes a webshop strategy successful.

How to choose the right social media channel.