Making the Gulf your next big move

Recording | 10 Jul, 2025 | 09:00 - 09:45 (UTC)

Preparation
United Arab Emirates
Consumer Goods FMCG

prw14-navglo-webinar-cards-making-the-gulf-your-next-big-move

About this event

Date: 10 Jul, 2025

Time: 09:00 - 09:45 (UTC)

Location: Online

Language: en

Sector: Consumer Goods Fmcg, Industrial Goods

Speakers: Karim Gaoua, Riad Zreik

The Middle East is full of opportunity, especially in Saudi Arabia and the UAE. This session will focus on these 2 regions, sharing cultural insights, explaining what makes a winning brand identity, and guide you through the key steps for market entry. Start shaping a strategy that works from day one

Speakers

Karim Gaoua , Senior Project Manager, TTE Gulf Management Consultancy

Karim Gaoua is an economic strategist with eight years of experience in public affairs, economic development and international business. He previously served as an adviser to the French Government in the UAE, leading missions and building partnerships across the UAE and Saudi Arabia. Karim works comfortably across cultures and sectors, supporting organisations with insight, strategy and relationship-building. He is fluent in French, English and Arabic.

Riad Zreik , Commercial Director, TTE Gulf Management Consultancy

Riad Zreik is the Commercial Director at TTE Gulf, based in Riyadh, with more than 20 years of experience in management, sales, digital marketing and supply chain operations in the Gulf region. At TTE Gulf, he develops market-entry strategies and go-to-market plans for international companies expanding into Saudi Arabia. Fluent in English, Arabic and French, Riad helps global organisations navigate the Saudi market with confidence and cultural understanding.

What you will learn

Cultural insights specific to Saudi Arabia and the UAE.

What makes a successful brand identity in the Middle East.

Key steps for entering these markets and shaping an effective strategy from day one.