Selling to China's middle-class millions

Recording | 09 Jun, 2025 | 09:00 - 09:50 (UTC)

Suppliers
China
General retail

About this event

Date: 9 Jun, 2025

Time: 09:00 - 09:50 (UTC)

Location: Online

Language: en

Sector: General Retail, Consumer Gooods

Speakers: Ryan Molloy

China's market is notoriously complex, but it's full of opportunity. In this session, you'll hear from a boots-on-the-ground expert about trends, strategies, and market entry. We'll explore luxury shopping habits, digital media, and key social platforms to know for brand success, then finish with a pre-recorded Q&A.

Speakers

Ryan Molloy , CEO, RedFern Digital

With experience across Asia, Ryan has built a reputation for his strategic insights and dynamic leadership. As the CEO of RedFern Digital, he drives innovation and business development, helping brands stand out in an ever-evolving marketplace. Ryan is passionate about creating meaningful, lasting impact for brands by leveraging his expertise in branding, strategy, marketing, e-commerce, distribution, and retail. His focus isn't just on brand success, but on fostering long-term commercial sustainability and profitability.

What you will learn

Understand why China's complex market is full of opportunity and what trends are shaping it.

Learn about luxury shopping habits, digital media strategies, and the key social platforms driving brand success.

Gain practical guidance on market entry and hear expert answers to common questions in the Q&A.