Selling to Southeast Asia's middle-class millions

Recording | 11 Aug, 2025 | 09:00 - 10:10 (UTC)

Suppliers
General retail

prw8-selling-to-southeast-asias-middle-class-millions

About this event

Date: 11 Aug, 2025

Time: 09:00 - 10:10 (UTC)

Location: Online

Language: en

Sector: General Retail, Consumer Gooods

Speakers: Ryan Molloy, Benji Lamb

ASEAN's fast-growing middle class is creating major opportunities for global businesses. This webinar gives an overview of the ASEAN's dynamics and zooms in on Vietnam as a real growth engine. We'll weigh the pros and cons of entering one or multiple countries, giving you the foundation to start thinking about your own growth.

Speakers

Ryan Molloy , CEO, RedFern Digital

With experience across Asia, Ryan has built a reputation for his strategic insights and dynamic leadership. As the CEO of RedFern Digital, he drives innovation and business development, helping brands stand out in an ever-evolving marketplace. Ryan is passionate about creating meaningful, lasting impact for brands by leveraging his expertise in branding, strategy, marketing, e-commerce, distribution, and retail. His focus isn't just on brand success, but on fostering long-term commercial sustainability and profitability.

Benji Lamb , Founder & CEO, Asia Circles. LinkedIn Top Voice. UK Dept of Trade 'Export Champion' 2020-2023

Asia Circles accelerates brands in SEA & China. It is a catalyst for brand expansion in modern trade with a focus on brand equity building and distribution technology. It provides turnkey solutions, distribution, marketing, sales, logistics, supply chain, analytics.

What you will learn

Understand the major opportunities created for global businesses by ASEAN's fast-growing middle class.

Explore why Vietnam stands out as a key market and what makes it so attractive for global businesses.

Evaluate the pros and cons of entering one or more ASEAN countries and gain a foundation for planning your own growth strategy.