Navigator Global

An appetite for value, but willing to pay: What Chinese consumers are looking for

Zarina Kanji, managing director for UK and Europe at WPIC Marketing and Technologies, breaks down the behaviour of shoppers in China

Alex Phillips
Insight | 5 minutes | 10 Apr, 2025
  • Identifying & understanding target market
  • China
576836490-desktop

Get all the global insights to take your business anywhere.

  • Access our network of verified global experts and services.
  • Get the latest trade intelligence and networking opportunities.
  • Expand quickly with our step-by-step Action Plans.

Level up now. You’ll soon have the contacts, confidence and coaching to navigate new markets, so every step feels like the right one.


Already registered? Log in