Navigator Global

Small business, big break: How Chinese expats can supercharge your brand

A viral social media post shows the extraordinary influence of overseas Chinese communities - and why small businesses should pay attention

Alex Phillips
Insight | 4 minutes | 8 May, 2025
  • Identifying & understanding target market
  • Consumer Goods FMCG
  • China
Small business, big break: How Chinese expats can supercharge your brand

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