GDO Italy: from pitch to shelf

Recording | 23 Apr, 2026 | 15:00 - 16:00 (BST)

About this event

Date: 23 Apr, 2026

Time: 15:00 - 16:00 (BST)

Location: Online

Language: en

Markets: Italy

Sector: General retail

Speakers: Andrea Calistri

This webinar explains how to succeed in large scale retail, Italy. You will learn how GDO works and how Italian buyers make decisions. We cover the Italian retail landscape and key Italian buyer requirements. The session explains retailer KPIs, certifications, and required technical documents. It also shows how to sell in GDO with a clear private label proposal. You will learn how to build a strong private label pitch and answer buyer questions. Real case studies show successful market entry and common mistakes to avoid.

Speakers

What you will learn

Understand how GDO Italy works and what Italian retail buyers expect from overseas businesses.

Discover how to build a private label pitch that meets Italian buyer requirements.

Learn how to avoid common mistakes and achieve successful market entry.