Opening China's alcoholic drinks market | Navigator Global

Online webinar | 09 Jul, 2026 | 10:00 - 11:00 (BST)

Preparation
China
Alcoholic drinks

About this event

Date: 9 Jul, 2026

Time: 10:00 - 11:00 (BST)

Location: Online

Language: en

Sector: Alcoholic drinks, Food and Beverage

Speakers: Jack Porteous; Rachel Fung

Join this interactive session on alcohol trends in Greater China. Learn how to reach consumers, position your products, and select the right routes to market.

Speakers

Jack Porteous , Commercial Director, TONG Global

Jack Porteous is Commercial Director at TONG Global, based in London. He has over 10 years' experience helping businesses build strong relationships with Chinese partners and consumers. He helps brands enter the China market and better understand consumers. He is a recognised voice in the UK-China business community. He regularly speaks at industry events and contributes to publications including Vogue Business, Jing Daily and Beauty Matter. Jack previously worked at the UK Department for Business and Trade, the China-Britain Business Council and Samarkand Global.

Rachel Fung , Manager, Hong Kong Trade Development Council (London office)

Rachel Fung is based in London and works for the Hong Kong Trade Development Council. She supports businesses in the UK, Ireland and Nordics to explore opportunities in Asia, including food, wine and spirits. She helps producers, distributors and brands navigate the Hong Kong market. Hong Kong is a major hub for wine and spirits and a key gateway to Mainland China and Asia. As a duty-free port for wine, Hong Kong offers strong demand and an efficient route for sourcing, distribution and brand building. Rachel has led delegations to the Hong Kong International Wine & Spirits Fair, matching producers with partners across the region. She will share practical insights on entering Hong Kong and how the Fair can help brands access high-growth markets.

What you will learn

Learn the latest alcohol trends in Greater China.

Understand how to reach and engage Chinese consumers.

Identify the best routes to market and distribution.