Selling to Southeast Asia's middle-class millions

Recording | 11 Aug, 2025 | 09:00 - 10:10 (UTC)

About this event

Date: 11 Aug, 2025

Time: 09:00 - 10:10 (UTC)

Location: Online

Language: en

Markets: Vietnam

Sector: General retail, Ambient food

Speakers: Ryan Molloy, Benji Lamb

ASEAN's fast-growing middle class is creating major opportunities for global businesses. This webinar gives an overview of the ASEAN's dynamics and zooms in on Vietnam as a real growth engine. We'll weigh the pros and cons of entering one or multiple countries, giving you the foundation to start thinking about your own growth.

Speakers

What you will learn

Understand the major opportunities created for global businesses by ASEAN's fast-growing middle class.

Explore why Vietnam stands out as a key market and what makes it so attractive for global businesses.

Evaluate the pros and cons of entering one or more ASEAN countries and gain a foundation for planning your own growth strategy.