The e-comm edge in SEA and South Korea

Online webinar | 10 Mar, 2026 | 15:00 - 16:00 (UTC)

Preparation
Consumer Goods

About this event

Date: 10 Mar, 2026

Time: 15:00 - 16:00 (UTC)

Location: Online

Language: en

Sector: Consumer Goods

Speakers: Thierry Mermet

Join us to explore how Southeast Asia and South Korea are shaping the future of e commerce. South Korea's market is highly developed and expanding rapidly, while Southeast Asia's e commerce landscape, though growing at a steadier pace, holds enormous potential. Both regions are creating significant opportunities for businesses. In this webinar, we'll unpack the key trends and cultural forces driving growth across these dynamic markets.

Speakers

Thierry Mermet , Managing Partner & CEO, Source of Asia

With over 20 years' experience working in Vietnam and across ASEAN, Thierry brings deep, hands-on expertise in supporting foreign companies entering, operating, and expanding in Southeast Asia and South Korea. In 2007, he co-founded Source of Asia, with the mission of helping international businesses navigate local complexities and achieve sustainable growth. As CEO, Thierry leads the company's strategic development and long-term vision. He is also actively involved in international business networks, serving as the ASEAN representative of the Globallians Association and Asian referent of many other global networks.

What you will learn

Discover how to reach consumers and scale faster in South Korea.

Learn how to build strong brand presence across SEA's fast-growing e-commerce markets.

Understand why mobile-first habits and cultural nuances can strengthen your entry strategy.